Publishers Use an SSP to manage their ad inventories. SSPs take the final call on deciding which ads to serve depending on the bids. One of the ways that programmatic advertising facilitates a transaction between advertisers and publishers is through real-time bidding (RTB). Transactions made through Tatsächlich-time bidding occurs within https://minibookmarks.com/story17534802/5-wesentliche-elemente-f%C3%BCr-interaktive-werbung